I designed and managed visual assets for the university’s internal and external email communications, ensuring brand consistency and clear messaging across all departments.
The role demanded maintaining visual clarity and alignment with brand guidelines while handling high-volume, segmented campaigns sent to thousands of students, faculty, and external audiences. Over the course of my work, I created more than 100 responsive, branded email templates each year, customizing layouts with HTML and CSS to improve rendering across platforms.
I collaborated closely with multiple departments to tailor content for different audiences, which helped improve open and click-through rates through cleaner, more engaging visuals, while also reducing delivery and formatting errors by streamlining the workflow.
I created visual content for the university’s official social media platforms, producing assets for academic events, cultural initiatives, institutional messages, and emergency communications.
The challenge was to keep every piece visually consistent while responding to the fast-paced, dynamic nature of social media and the diversity of its audiences. I designed static posts, carousels, and simple animated content for Instagram and Facebook, collaborating with various departments to develop visuals tailored to their messaging.
By maintaining brand consistency while adjusting layouts and color palettes for each campaign, I helped increase engagement, improve brand perception on official channels, and optimize the content workflow and asset management for recurring campaigns.
I developed visual identities for academic conferences, university campaigns, and cultural events, boosting their visibility and recognition both online and on campus.
The challenge was to design unique yet brand-aligned identities for a variety of initiatives aimed at different audiences, ranging from students to academic authorities. I created posters, banners, and digital assets for over 30 institutional events, defining visual guidelines, color palettes, and typographic systems for each campaign.
By delivering both print and digital-ready files, I ensured a smooth multi-channel rollout. This work strengthened the university’s visual presence across its events and provided strategic value by unifying fragmented communications under consistent identities.
Virtual Career Fair – Universidad de Lima
One of the projects I’m most proud of from my time at Universidad de Lima was our Virtual Career Fair, a unique initiative born out of necessity during the COVID-19 pandemic.
Every year, the university organizes a massive on-campus event where students in advanced semesters have the opportunity to meet with the country’s top companies, banks, and corporations to apply for pre-professional internships.
When the pandemic hit, all public events like this were prohibited in Peru for nearly three years. Faced with this challenge, our team proposed an ambitious idea: to move the entire fair to a virtual 3D environment where students could interact as avatars and visit company booths — almost like a video game.
My role in this project was to design and develop the 3D virtual environment using Unity. It was my first time working with the platform, and one of the most rewarding aspects was how quickly I adapted to the software and its development workflow under tight deadlines and high expectations.
The goal was not just to recreate the event, but to make it engaging, interactive, and intuitive for students, while also delivering a seamless experience for the participating companies.
Key achievements:
Designed and developed a 3D virtual environment in Unity.
Learned and implemented Unity tools in record time.
Helped digitize a major university event during the pandemic.
Delivered an immersive and user-friendly virtual experience.
In Conclusion