04
Creative Design for BTL
and Live Marketing Events
Creative Design for BTL
and Live Marketing Events
POOL BTL & BOOOM BTL
Full-time
Jan 2010 - Dec 2014 · 5 yrs
Lima, Peru · On-site
I worked as a Creative Graphic Designer in two advertising agencies, POOL BTL and BOOM BTL, managing both digital and print communications for major commercial brands and service companies. My role involved developing creative proposals and adapting designs according to campaign strategies and brand guidelines.
During the five years I worked with Pool Producciones and Boom BTL, I was involved in a wide range of corporate event campaigns, internal communication initiatives, and brand activations. Among the many projects I contributed to, two stand out for their creative challenges and personal learning value: the Volunteer Activation Campaign for Alicorp and the Employee Engagement Programs for Graña y Montero. These projects allowed me to develop emotionally-driven, brand-consistent visuals while collaborating closely with internal communications and HR teams to strengthen workplace culture and employee participation.
I worked as a Creative Graphic Designer in two advertising agencies, POOL BTL and BOOM BTL, managing both digital and print communications for major commercial brands and service companies. My role involved developing creative proposals and adapting designs according to campaign strategies and brand guidelines.
During the five years I worked with Pool Producciones and Boom BTL, I was involved in a wide range of corporate event campaigns, internal communication initiatives, and brand activations. Among the many projects I contributed to, two stand out for their creative challenges and personal learning value: the Volunteer Activation Campaign for Alicorp and the Employee Engagement Programs for Graña y Montero. These projects allowed me to develop emotionally-driven, brand-consistent visuals while collaborating closely with internal communications and HR teams to strengthen workplace culture and employee participation.
Project: Alicorp
Volunteer Activation Campaign
Project: Alicorp
Volunteer
Activation
Campaign
Designed a campaign to encourage Alicorp employees to participate in corporate volunteering initiatives, aiming to strengthen social responsibility and employee engagement within the company.
Key Achievements
Developed the complete visual concept and communication pieces for the internal campaign.
Created print, digital, and merchandising materials to promote volunteer activities across different company locations.
Successfully increased employee participation in volunteer programs during the campaign period.
Challenge
The campaign needed to connect emotionally with employees, motivating them to engage in volunteer work without making it feel like an obligation, while staying aligned with Alicorp’s corporate identity.
Creative Process
Conceptualized a friendly and inspiring visual identity for the campaign.
Designed posters, digital banners, internal mailings, and branded giveaways.
Worked closely with the HR and Communications departments to refine messaging and align with company values.
Lessons & Impact
Strengthened my ability to create emotionally-driven campaigns for internal audiences.
Learned to balance corporate guidelines with human-centered design.
Helped increase volunteer participation and built a positive workplace culture through visual storytelling.
Designed a campaign to encourage Alicorp employees to participate in corporate volunteering initiatives, aiming to strengthen social responsibility and employee engagement within the company.
Key Achievements
Developed the complete visual concept and communication pieces for the internal campaign.
Created print, digital, and merchandising materials to promote volunteer activities across different company locations.
Successfully increased employee participation in volunteer programs during the campaign period.
Challenge
The campaign needed to connect emotionally with employees, motivating them to engage in volunteer work without making it feel like an obligation, while staying aligned with Alicorp’s corporate identity.
Creative Process
Conceptualized a friendly and inspiring visual identity for the campaign.
Designed posters, digital banners, internal mailings, and branded giveaways.
Worked closely with the HR and Communications departments to refine messaging and align with company values.
Lessons & Impact
Strengthened my ability to create emotionally-driven campaigns for internal audiences.
Learned to balance corporate guidelines with human-centered design.
Helped increase volunteer participation and built a positive workplace culture through visual storytelling.
Project: Graña y Montero
Employee Engagement Programs
Project: Graña y
Montero — Employee
Engagement Programs
Managed all internal communications and event branding for Graña y Montero over a period of 4 years. Developed creative materials for employee integration activities, corporate events, and internal announcements.
Key Achievements
Led the design of annual internal events such as employee olympics, family days, and corporate celebrations.
Created corporate mailings, internal campaigns, and customized company calendars for four consecutive years.
Maintained a consistent, engaging brand identity for all internal communications and events.
Challenge
The main challenge was to keep event visuals fresh and engaging year after year while preserving the brand’s corporate image and tone.
Creative Process
Designed event identities, print materials, digital mailings, and environmental graphics for each activity.
Collaborated with event producers, HR teams, and the client’s communications department to define visual approaches.
Managed tight deadlines and last-minute changes typical in event production cycles.
Lessons & Impact
Developed expertise in internal communications design and event branding.
Learned to adapt visual styles for diverse audiences within a corporate environment.
Strengthened long-term client relationships through consistent creative delivery and proactive visual solutions.
Managed all internal communications and event branding for Graña y Montero over a period of 4 years. Developed creative materials for employee integration activities, corporate events, and internal announcements.
Key Achievements
Led the design of annual internal events such as employee olympics, family days, and corporate celebrations.
Created corporate mailings, internal campaigns, and customized company calendars for four consecutive years.
Maintained a consistent, engaging brand identity for all internal communications and events.
Challenge
The main challenge was to keep event visuals fresh and engaging year after year while preserving the brand’s corporate image and tone.
Creative Process
Designed event identities, print materials, digital mailings, and environmental graphics for each activity.
Collaborated with event producers, HR teams, and the client’s communications department to define visual approaches.
Managed tight deadlines and last-minute changes typical in event production cycles.
Lessons & Impact
Developed expertise in internal communications design and event branding.
Learned to adapt visual styles for diverse audiences within a corporate environment.
Strengthened long-term client relationships through consistent creative delivery and proactive visual solutions.