Aleko Design

Visual Design & Digital Communication Projects

Match • Communication Agency

Full-time

Jan 2016 - Jan 2018 · 2 yrs

Lima, Peru · On-site

I worked as a graphic designer at Match Agency, collaborating on campaigns for multiple consumer brands across different platforms.

My responsibilities included developing visual assets for digital marketing, social media, outdoor advertising, and promotional web projects, adapting designs to diverse audiences and fast-paced campaign schedules.

I led the graphic design for our client Paz Centenario, a real estate company with multiple residential projects in Lima and other cities. Over three years, I developed visual identities and marketing assets tailored to a wide range of audiences — from middle-income families to premium apartment buyers in Lima’s upscale districts.

I worked as a graphic designer at Match Agency, collaborating on campaigns for multiple consumer brands across different platforms.

Challenges

Creating unique visual identities for each real estate project, aligned with the lifestyle and expectations of its target market.
Balancing digital campaigns with large-format outdoor advertising like billboards, transit panels, and on-site signage.
Coordinating directly with the client’s marketing team in a fast-paced, high-demand environment.

Creating unique visual identities for each real estate project, aligned with the lifestyle and expectations of its target market.
Balancing digital campaigns with large-format outdoor advertising like billboards, transit panels, and on-site signage.
Coordinating directly with the client’s marketing team in a fast-paced, high-demand environment.

What I Did

Created brand guidelines, advertising campaigns, and print materials for over a dozen real estate projects.
Designed large-format outdoor ads, including billboards, road signage, and on-site branding.
Developed digital marketing assets, including social media content, email newsletters, and web banners.
Led the design and production process for each project, from concept to final delivery, maintaining direct client communication throughout.

Created brand guidelines, advertising campaigns, and print materials for over a dozen real estate projects.
Designed large-format outdoor ads, including billboards, road signage, and on-site branding.
Developed digital marketing assets, including social media content, email newsletters, and web banners.
Led the design and production process for each project, from concept to final delivery, maintaining direct client communication throughout.

Impact

Established a long-term, trusted relationship with the client, becoming their preferred designer within the agency.
Delivered consistent, high-quality work adapted to different market segments and advertising formats.
Gained valuable experience balancing creative proposals with brand restrictions and production logistics.
Helped position Paz Centenario’s projects as highly visible and recognizable in Lima’s competitive real estate market.

Established a long-term, trusted relationship with the client, becoming their preferred designer within the agency.
Delivered consistent, high-quality work adapted to different market segments and advertising formats.
Gained valuable experience balancing creative proposals with brand restrictions and production logistics.
Helped position Paz Centenario’s projects as highly visible and recognizable in Lima’s competitive real estate market.

Hasbro Landing Page

Designed a promotional microsite for Hasbro’s board game campaign, focused on user experience and clear product communication.
Delivered responsive layouts adapted for both desktop and mobile, maintaining brand coherence throughout the digital experience.

In Conclusion

Working at Match provided me with valuable experience in developing comprehensive brand communication strategies and designing digital campaigns tailored to specific audiences. I collaborated closely with clients to ensure that every visual element resonated effectively and aligned with their brand identity.

This role sharpened my ability to manage multiple projects simultaneously while maintaining high-quality standards and adapting creative assets across various digital platforms. The work contributed significantly to enhancing overall brand visibility and audience engagement. Ultimately, my time at Match reinforced my passion for creating strategic and impactful designs that not only look great but also deliver measurable business results.

Back to projects